Inversion: Israel and the International Community
- Created by
- Ariel Blumenthal
- location
- Los Angeles, California, United States
- Category
- Advocacy
The Jewish Innovation
Q: What do the UN, Human rights organizations, labor unions and university campuses have in common?A: They're all breeding grounds for venomous anti-Israeli action and rhetoric.
If you're anything like me, you're probably often frustrated by the treatment Israel gets in the world stage. If you're anything like me, you probably wonder how come a liberal democracy fails to gain the support of the liberal democratic world in its struggle against violent ideology and brutal terrorism.
If you're anything like me, you probably wonder how come in this equation Israel in so many eyes is the bad guy, and even more so in liberal eyes.
"Inversion" is a short (~10 min.) YouTube video that'll explore these questions, creating an opening for the viewers to see things differently and adopt a moral standing in regards to the Middle East conflict.
...And we may end up finding that the answers go far beyond the conflict itself.
The impact
HASBARA - PR - BRANDING ISRAEL:If you're concerned about the image of Israel in the world you probably hear and utter these words frequently.
The $100k question is: how come the world doesn't understand us? More specifically - how come liberals, whom we share basic values with - are largely against us?
The million dollar question is: how can WE change the skewed view of Israel in world opinion?
Enter Youtube and the generation of viral content. We've so far produced 8 short videos that accumulated over 120k hits. That's 120,000 people paying attention to our focused message.
Our target audience is liberals. The fact that liberals in the West lean towards anti-Israeli views is an historical fluke that WILL be corrected:
Clear, logical, original, effective arguments + distribution efforts from all of us = a real dent in the anti-Israel public opinion.
Here are selected previous videos:
BDS movement:
http://www.youtube.com/watch?v=tnpilMYsR0I&context=C30d11e0ADOEgsToPDskIDzwU75jW-F02j6l78vL6v
Apartheid in the Middle East:
http://www.youtube.com/watch?v=U4UTgaLXFR0
Gilad Shalit deal:
http://www.youtube.com/watch?v=JBKeLUdTkM8&feature=channel_video_title
What the money is for
We live and work in Hollywood; we have access to top production talent. It's time to use this position to advocate for Israel.The money raised by this Jewcer campaign will cover all stages of production:
WRITING: Building a narrative, telling a story. That's our speciality, that's what we do.
RESEARCH: Our videos are based largely on videos that exist online. Once the script is ready - hunting season is on and we're all over the web looking for our building blocks.
CLEARANCE: In case content we find need clearance for copyright purposes.
EDITING: The heart and soul of the process. Taking a lot of accumulated material and sculpting it into a single, coherent, compelling narrative.
GRAPHICS: Motion graphics is a great way to communicate complex points quickly, and elevate production value.
VOICE OVER: Recording, processing and editing the voice that'll take the audience through our story.
MUSIC: The most powerful tool in building drama (and I'm not biased...!)
SOUND MIX: Mixing voice-over, music and production sound into a single, professional sound mix.
![[Image: Inversion: Israel and the International Community]](/img/very_big_thumb/Project/470.a3c5d1eba8888a09e625db305fb6cb71.jpg "Inversion: Israel and the International Community")
![[Image: Inversion: Israel and the International Community]](/img/very_big_thumb/Project/472.8467d7ab12ba8986f55c6060b5125d71.jpg "Inversion: Israel and the International Community")
![[Image: Inversion: Israel and the International Community]](/img/very_big_thumb/Project/471.cf40704fc0d43de592cc8b6d9dec4f5c.jpg "Inversion: Israel and the International Community")
If you like this project, you might also like these projects
-
![[Image: Netiya Just Garden Install: Food Relief Beyond the Cans]](/img/big_small_thumb/Project/1196.4f6f4572cdc63711f5d88ae0591294a2.jpg "Netiya Just Garden Install: Food Relief Beyond the Cans")
Providing more fresh, local, nutritious food to the under-served communities that need it most
- funded
- 33%
- contributed
- $400.00
-
![[Image: The Campus: Israel's National Student Magazine]](/img/big_small_thumb/Project/1508.c23f66689dc7f9939133d3be83ef95e4.jpg "The Campus: Israel's National Student Magazine")
A nationwide magazine comprising professional journalists with one goal: Be the voice of reason of the region
- funded
- 0%
- pledged
- $148.00
- days to go
- 48
-
![[Image: Jewish Decorating: Craft and Decorating Tutorials]](/img/big_small_thumb/Project/1457.1796aec49edb3402d652bc218184301e.jpg "Jewish Decorating: Craft and Decorating Tutorials")
Celebrate Judaism in Style! We make original Jewish holiday decorations and craft tutorials.
- funded
- 51%
- contributed
- $1,044.18
- days to go
- 47
- Jewcers
- 1
-
pledged of $5,000 goal
- $0
Project was not Jewced
-
Friend
Pledge $10.00 or more
1 Jewcers
A facebook thank you shout-out.
-
Activist
Pledge $18.00 or more
0 Jewcers
Receive a signed thank you note sent to your home.
-
Supporter
Pledge $50.00 or more
0 Jewcers
Join our exclusive donor circle to receive updates on upcoming productions and sneak previews.
-
Advocate
Pledge $100.00 or more
0 Jewcers of 35 remaining
All of the above, plus: Receive a signed DVD of the completed video sent to your home.
-
Sponsor
Pledge $180.00 or more
0 Jewcers
All of the above, plus: Attend a screening and discussion about narrative-building for pro-Israel advocacy with the filmmaker (to take place in LA).
-
Defender
Pledge $500.00 or more
0 Jewcers
All of the above, plus: Receive a Defender credit in the video.
-
Hero
Pledge $1,000.00 or more
0 Jewcers
All of the above, plus: Receive a Hero credit in the video.
Musician and advocate for Israel. Founder: Sentient Music for Media, co-founder: Creative Music Assets. I'm a composer & music producer committed to creativity and innovation across all musical experiences. I won the Chicago Symphony composition competition as a student; 8 years later, following the creation of an installation at the Plaza Hotel, NYC, I developed "Sonic Experience", an integration of music, technology and architecture to create immersive, 3D and interactive sonic environments for physical spaces. In between, I've been writing for film, TV, dance and concert ensembles with continued dedication to musical language that brings together the digital age and traditional aesthetic.
Comments